I always feel that people will be reading my posts which are similar to this and be thinking, “Wow, he’s brave for speaking about this topic” or something along those lines. And when you think about it, it’s kind of true. But, i’m not writing about nonsense. What I’m writing about, isn’t just me waffling on about rubbish. Let’s be open minded.
Colorism sounds like a silly little thing. Unfortunately not. It’s a big problem in society that most are blind to. Colorism has certainly effected me in my short lifetime so far. I was unaware of it too. Problems like this tend to effect people without them even noticing it.
So, what is colorism? Colorism is a form of prejudice or discrimination in which people are treated differently based on skin tone or shade. Racism is a different mater so let’s not get the two confused. It’s definitely not about disliking black people. A lot of it is actually about black people discriminating against other black people.
I think that today in 2017, colorism is demonstrated the most in the media so that’s what I’m going to talk about. The media influences the ways that we think about each other. Whether that be about race, gender or religion.
In the matter of colorism, I think that it’s fair to say that people of colour are increasingly being represented more in the media which is great. However, the majority of coloured people being used in advertisement are light skinned. They might be black, but they’re of a lighter shade compared to the average black person. It happens a lot in modelling for be clothes or makeup.
The message that the media sends to us is that, us dark skinned kids aren’t pretty enough to be the face of a clothing line or makeup brand. The light skinned kids are the pretty ones.
Representation of darker skinned black women is getting better with examples of Beyoncé’s Ivy Park collection and Rihanna’s Fenty Beauty release. Both include models from all shades and colours from white to black, Asian to European and so on. But let’s not be dependant on black businesswomen to include a fair representation of coloured people in advertisement. Especially those who’s profession is to actually sing. We need representation to happen across the board
As a summary, colorism basically makes dark skinned people feel alienated and not worthy and the media fuels this ideology massively.